Activities
- Campaign Management
- Creative Production
- Influencer Marketing
Client
Lightricks Ltd
Year
February 2021 – October 2022
About
Scaling Up User Base for Facetune2 in China with Tykono’s Creative Solution and Optimization Strategy.
Challenge
- Filtering out audiences already targeted or converted due to Facetune2’s extensive campaigns over the past 2 years.
- Strong competition from domestic and overseas competitors offering similar features with deeper levels of localization.
#01
#02
#03
Building the concept
300+ high-quality HD creatives produced highlighting key features such as beauty camera and retouch.
Visual effects and usage scenarios aligned with cultural trends.
Result
- Decreased CPA and increased ROAS Day-7.
- Tykono became its core business partner in Asia, helping the client explore Korean and Japanese markets in terms of user acquisition and creative production.
passion leads to success
Tykono Studios