Activities
- Creative Strategies
- UA Strategies
Client
Homa Game
Year
July 2021-present
About
How Tykono Increased DAU and Maintained Low CPI for a Mobile Game during Summer Vacation.
Challenge
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Passing cold-start with lower CPI.
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Increasing DAU to 5000+ during competitive summer vacation period.
#01
#02
#03
Creative Strategies & UA Strategies
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Utilized iterations with various intros and story tellings for creatives to attract the audience, increase CTR and Playback Rate.
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Recorded clips from debugged versions and made striking visual effects with After Effects.
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Used eye-catching images on various placements.
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Increased engagement by raising questions and making the target audience curious about how to play the game.
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Tested and selected the best different channels of traffic including Ocean Engine, Kwai, and Tencent.
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Created corresponding creatives for each placement.
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Monitored the performance of ad-sets, targeting, and creatives.
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Used different bidding strategies such as double auto bid and bid for 2nd day retention.
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Tested a significant amount of different creatives under different AD accounts.
Results
Ad-sets passed cold-start and reached target KPI after Day 5.
passion leads to success
Tykono Studios